

Marketing
For the Fall 2009 season, the internationally recognized actress Eva Mendez will be featured alongside male model Jamie Dornan for the Calvin Klein Jeans Body advertising campaign. The imagery for both campaigns was shot by renowned fashion photographer Steven Klein and will break in fall magazines and outdoor.
Eva Mendes is currently featured globally in both the women’s Calvin Klein Underwear advertising campaign, and the Calvin Klein Secret Obsession fragrance campaign. Jamie Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside supermodels Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).
The global print and outdoor imagery for Calvin Klein Jeans is planned to launch in more than 32 countries with print and outdoor media timed to coincide with August 2009 magazines.
